Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Demonstration videos are perfectly suited for display of the product's capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.Įveryone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. The type of the video you'll need to produce in order to attract the attention to your company's services is directly related to the content you want to feature in that video. Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

Videos can increase your' company's chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.ĭigital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Including an Explainer video on the homepage of your company's website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.įurthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn't seem trustworthy, your potential business partners might opt to use the services of your competitors. Reasons to Use Videos for Product or Brand Promotion Scroll down and learn all you need to know about the latest trends that will make your company a smashing success. Let's dive into the futuristic world of social video marketing.ĭon't miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it.

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